PROJECT TYPE
Beverage 

CATEGORY
Logo,
Packaging,
Illustration,
Typography

ART DIRECTION
Bradford Prairie,
Candice Lopez

COURSE
Branding and Packaging

OVERVIEW
Urbean is an iced coffee brand offering drinks with flavors inspired by the Mexican favorite sweet flavors. The design is inspired by papel picado, mainly represented in the tradition of the Day of the Dead in Latin America. 
I try to give a modern twist to the packaging label design by using the most common cutouts in papel picado as graphic elements to create a fresh composition. I Used tones of dark and light brown that would represent the flavors of the drinks, contrasting the color of the ingredients with the reversed color of the drink. I Used the triplex typeface a condensed serif to give it a traditional Mexican look and the bicyclette typeface to balance the design with a high contrast sans serif.

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