PROJECT TYPE
Lifestyle Brand


CATEGORY
Brand Identity,
Website,
Branding,
Typography


ART DIRECTION
Bradford Prairie


COURSE
Intermediate Digital Media
OVERVIEW
Sereni is an E-commerce lifestyle company, offering scented candles with a variety of essences that help calm levels of anxiety and depression. Mostly targeted at women between the ages of 20 and 40. 
The user experience is represented mainly on the website, designed with calm and subtle color tones that try to create a relaxing and pleasant mood for the user's visit. My biggest inspiration was finding a way to help people suffering from anxiety with a practical solution. The design of the candles is clean and simple, for me a clean space transmits peace and I try to share it in the design of the Sereni brand. I Used the Span typeface, a contemporary and traditional serif that makes an elegant composition.

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