PROJECT TYPE
Conference


CATEGORY
Brand Identity,
Website,
Branding,
Typography


ART DIRECTION
Sean Bacon


COURSE
Advanced typography



OVERVIEW
Illusion is an annual conference of innovative ideas on art, wellness, performance and culinary. The name of this festival derives from the word idea. 
The design is based mainly on the use of the word illusion, as a graphic element. Each letter was modified by repeating their strokes to create a pattern that would simulate an optical illusion. The conference is aimed at a young audience and uses vibrant and eye-catching colors.​​​​​​​

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